May 28, 2018
Here’s one of the best ways for Security companies to get new clients
Here’s one of the best ways for Security companies to get new clients
Security firms need to keep relying on their know-how and focus on customer service. Is your company better than your competitors at it? Then it’s time to expand Read more below
Each industry has its own particularities when it comes to client acquisition. Tech Giants, for instance, have amassed millions of clients through web-related marketing strategies such as Search Engine Optimization, and have prioritized client acquisition before revenue in their early stages. Grocers in Australia have recently increased their focus on low-price policies to keep or increase their market share. Security firms have used different techniques depending on the nature of their business activities and their size. Client acquisition strategies range from merges and acquisitions from large players to low-price policies.
SMEs in Security need to keep relying on their know-how and focus on customer service. If you are confident your customers are satisfied with your services, then you should consider capitalizing on that, and focus on referrals.
Referral tips
Here are a couple of methods that we’ve found impress current clients and motivate them to help you pull in more business. Do keep in mind though that you only want to go to your A-list clients for referrals – like breeds like. If you go to your D-listers you’re only going to get more low-calibre clients which is not the kind of growth you’re looking for.
The Note
Be it by email or traditional mail, letters can help you pull in new choice clients. Language is of obvious importance in such notes so make sure you’re telling your clients that things are going great but do not tell them that you’re stuffed to the gills with work.
By outsourcing non-core services, you’re guaranteeing that there’s no such thing as “too busy” and that you’ll always have room for new clients. Scaling up your back office services takes days, not months.
If you think sending out a letter like this is still too bluntly sales-ish then consider making a request for referrals part of your system of working with clients. In this case what you do is write up an agenda of what both you and the client can expect from each other during the duration of a project or time-frame together. One of the points of this early agenda letter is that, at a specific time near the end of the project or duration, if your client is happy with your work you will be asking them for a recommendation. This way it’s completely expected and will save yourself some squeamishness if the previous letter approach is too blunt for your liking.
Follow up
As soon as someone
sends you a referral, make a point of thanking them. This thanks can even take the form of a gift – perhaps a free service that your existing client has never used but you think would be of benefit to them. The added bonus here is that it may introduce that existing client to a service that they’ll decide they simply cannot do without and will start paying for it in the future.
If the referral comes onboard, let it know to the person who referred you. People feel good when they help make a match.
If the referral doesn’t work out you should still let your existing client know, but in this case slip in some info about your ideal type of client so your existing client will make better recommendations in the future.
(Also, thanking people is just the classy thing to do.)
Give and take
A great way to increase referrals is to make a habit of referring business to others. Recommending a business to a colleague can start a chain reaction leading not only to new business but also to a better network. Chances to get help increase exponentially if you help others.
Offering incentives is the most common approach to referrals. Dropbox’s policy to offer free storage resulted in a massive increase of their user base. But incentives cost money and not all firms have the resources to finance them. If you outsource non-core services to an outsourcing firm like BOSS, you’ll be able to allocate the resulting savings to marketing efforts like customer acquisition through referrals.
Back Office Shared Services (BOSS) is the only New Zealand outsourcing and offshoring company who specializes in the Security and Cleaning Industry.
May 28, 2018
How to Find and Keep Loyal Clients
How to Find and Keep Loyal Clients
We’re going to return to marketing consultant and best-selling author Simon Sinek’s idea of building on the why of creating your own firm. How can you use this to build your firm’s business?
We all want to belong to something

The most basic human desire is to feel like we belong to something. A unit. A tribe. A team. A family. When we’re in a situation where we feel like we don’t belong, our antennae are quivering, searching for the people that feel like we do.
This applies to your clients too. There are people out there who desperately need security and facility management services and who have signed on to Firm X because it’s convenient or it’s cheap or it’s the closest thing they can find to what they feel.
However those clients aren’t fully satisfied because the firm they’re currently dealing with is just the lesser evil they could find. Firm X doesn’t believe that this particular niche of clients is being underserviced or ignored.
But if your firm does care, and demonstrates that they care about the issues plaguing that client niche, then the clients’ antennae are going to go off. You’re not just going to be another firm; you’re going to be the firm that not only gets that they have special needs, but is in fact fighting to change the industry as a whole so that people with similar problems will never be neglected again.
In other words, you’re not just the owner of a business; you’re a leader in your industry and an authorized adviser. This is how you build true customer loyalty.
Finding your cause
There are different ways you can figure out what areas need leadership within your industry.
The first and most important one comes from your own knowledge of the industry. When you started the business, you did it for a reason (your why). Make sure that this reason is still aligned with your services, your mission and vision. Ask yourself if these need redefinition.
Another method to find out areas that concern your clients and others is to seek out client complaints in social media. For example you could look up small and medium-sized local business groups on LinkedIn, Twitter, Facebook, etc. Check the data and examine it? Can you see a pattern or a specific group that requires attention? Whatever groups you investigate, look for common complaints. If the outcry is strong enough, you’ve found an army in need of a leader.
Communicate your beliefs

Once you’ve identified the particular burr under your saddle (or those of the communities calling for help) it’s time to let people know that your firm’s entire existence is to help people just like them. Communicating your belief that Problem X needs to be faced and made better is the essence of leadership. Communication is key.
Think about Elon Musk. Electric cars weren’t new when he cooked up Tesla, but they were something of a joke or a matter of curiosity at best.
Elon changed the discussion. It was no longer about novelty cars or cars that didn’t need to be constantly filled up at the gas station; he reframed the idea of electric cars into a battle against death by pollution.
Think about before Elon started making a noise about electric cars – how many car manufacturers were really promoting their own line of electric vehicles? The answer is zero. Now every car manufacturer in the world is coming out with electrics and hybrids in an effort to not be left behind. Even so, Tesla is still considered the top dog in that particular battle.
Elon was loud, brash, and sometimes even rude in promoting his belief that fossil fuel cars were killing us and that we needed to fight back with Tesla cars. He clearly communicated his belief on the matter.
Luckily, there were millions of people who truly believed the same thing as Elon. This is your goal – to attract clients who believe what you believe.
Repeat business versus client loyalty

Repeat business is someone willing to pay you more than once. This may occur because of convenience, because you currently have better services, a lower price… However, each of these points can be beaten out by a competitor who will take away even long-time repeat customers.
Loyaltyis when someone stays with your firm despite the fact that someone else might offer what you’re offering at a cheaper price or they have a fancier office. Loyal clients stick with you because being with your firm says something about themselves – that they strongly share the same values that you do.
The people who are more likely to be loyal like innovators; they like to be at the head of the line (or in at the start of a change). It’s not because they think they’re getting a cheaper or better product or service (witness the people who line up for iPhones); it’s because being ahead of the pack when it comes to their particular issue means something to them.
The question becomes – how can you be an innovator as opposed to just another firm with a bit of a marketing hook?
Building your marketing for innovators, not the crowd
You build your marketing around your why – the reason your company exists.
You do not build your marketing around your services. Every firm does that. And if every firm does it, and you do it, then there is no way you can stand out.
The sharp end of your promotions is the statement that you’re fed up with X (the problem you’ve identified or already feel very strongly about), and you’re not going to take it anymore. In other words, you shout your firm’s why from the rooftops.
Only after this belief is made clear do you display how you intend to fight the good fight by introducing your innovative service packages geared towards people who share your belief.
Loyal customers will not buy what you do or how you do it (this is the realm of the repeat customer for as long as you can hold them); they buy why you do it. They will keep coming back to you because you are the medium through which they can act out on their own beliefs, even if the competition is cheaper.
Back Office Shared Services (BOSS) is the only New Zealand outsourcing and offshoring company who specializes in the Security and Cleaning Industry.
April 23, 2018
9 Tips for Boosting Employees’ Morale
9 Tips for Boosting Employees’ Morale
Low employee morale can have some serious effects on your firm’s vital performance indicators – customer ratings, profitability, productivity, quality, turnover and its associated hiring costs, absenteeism, theft, and even accidents in the workplace.
Team management mastery
Employee management is the key. If you’re going to be a great leader then you’re going to have to develop a skillset that lets you see your team members as individuals and recognise what’s important to them on a person-to-person basis.
Like any other skillset, this will take time to learn. We are however able to provide you with the following tips that you can integrate immediately to get your employees emotionally invested in helping to build your firm.
1. Increase your own positivity.
You, the boss, are the firm’s emotional weather front and your team members are all barometers – they take their emotional cues from you. If you, the guy or girl with the big picture view of the firm, are always full of doom and gloom then how can your employees possibly feel secure?
Sharing a positive outlook day to day in the workplace can make your employees feel like their work is helping to build a success. They’re going to believe that the firm is a success if you, the boss, are happy.
2. Help overwhelmed employees focus on their actual job.
Employees are going to feel desperate if they can’t ever seem to clear out their inbox. They may feel like they’re letting you down, or even worse, that their job is on the line.
This feeling is going to get worse if a lot of the mountain of work is below their pay-grade in terms of their skill-set and it’s keeping them from focusing on what they thought they would be doing when they joined your team.
Recognise the specialty of the employee and sweep away any work that gets in the way of them bringing the most possible value to your firm. Send them the work associated with their skillset and outsource the rest.
3. Pat some backs and shake some hands.
Yes, people are getting paid to do their jobs. It doesn’t matter – sling some congratulations, thanks, and/or recognition out there anyway. After all, these employees could be helping someone else build their dream firm.
Of course, these kudos need to be warranted. You’ll cheapen the experience if you hand out a hat tip for simple tasks.

4. Give them their birthday off with pay.
Do this and not only will your employee love you for it, but they’ll brag to their friends – you’re not only improving morale, you’re also getting some marketing done at the same time.
5. Ask for suggestions.
If you’ve tried a variety of tactics and everyone still seems down in the dumps set up some quickie private meetings with employees and ask them how you can improve their work experience.
It can be a bit tricky to get employees to open up – to them you’re essentially asking them to tell the boss why s/he stinks at their job right to their face. So you might want to phrase it as asking for advice from this particular employee on helping to get the other employees’ morale up – that way it’s not personal, and they feel like they’re helping everyone else out instead of making a nuisance of him or herself.
6. Cut down on emails.
Internal emails can jar people out of their workflow. Some emails are gratefully accepted – necessary info and thanks ranking highest. However other forms (immediate responses required ranking at the top) can cause stress.
There are two options to deal with email avalanches. First, collate as much info as possible so it all goes out in only one or two emails per day. Some info will need to go out immediately of course, but you’ll probably find that a lot of stuff can wait until the daily blast.
The second option is to use a workflow messenger program like Slack or Trello. Instead of emails you send out small messages. These are more like conversations instead of decrees sent down from above, and don’t carry nearly the stress-causing weight of emails.
7. Let employees be teachers (hobbies).
Almost everybody loves to teach. Almost everybody has a hobby that they love and are knowledgeable in. Set aside an hour here and there where one of your employees gets to teach everybody else about their passion or insider knowledge – model building, karate stances, tips for planning an affordable trip, etc.
Pro-tip: if you’re going to be addressing something like beer crafting or wine tasting make sure everybody knows they’ll need a ride home ahead of the date.
8. Give out bonuses.
Imagine you’re a young accountant struggling to get out from under student debt. Your life is basically work and Ramen noodles. And then your boss descends from on high to deliver unto you a bonus for a job well done on a project that allows them to take a major chunk out of their debt, or maybe even just take their boyfriend out for a nice meal for once.
That employee’s life will be happier, they’ll be extremely grateful, and they’ll feel recognised as being part of your firm’s family. This is how long-term employees are born.
9. Recognise that employees need lives.
You’re going to be resented if your employees constantly have to skip out on life events to keep up with their workload.
Part of your employees’ morale comes from their outside life – family, friends, dating, sports, charity work, and so on. If your firm is impinging on their non-work lives then it’s time to see if you can outsource some of their work so they can keep their work and home lives separate. It’s better for them, and it’s better for your firm.
BOSS (Back Office Shared Services Pty Ltd) is New Zealand’s premium accounting outsourcing provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!
April 20, 2018
3 Simple Ways to Cut Operating Costs for Security Businesses
3 Simple Ways to Cut Operating Costs for Security Businesses
If you own a company or are the head of a department, you are probably looking into options to reduce costs. Even when revenue is coming in, and even when the business is expanding, there is always pressure to reduce costs.
Experts and technology gurus talk about decreasing costs through robotics, artificial intelligence, drones, RPA and the like. We are constantly told how these will revolutionize our industry and others. However, if you have the responsibility to reduce costs you may want to start considering options that are feasible today. And that’s the focus of this article.
No need for Big Data, but gather some relevant data
Gathering data is
getting easier with plenty of inexpensive tools. If you’re still using pen and paper, consider getting started with some software –even if it’s as basic as an electronic spreadsheet. The software you use is relevant but what is really important is being consistent.
If you are already doing this you should be able to answer the following:
Do you know which of your services provides better returns? Which one contributes negatively to your cash flow? Who are your top clients and what’s their profile?
If you already know which services are the most profitable at a client level, you are on the right track. You should now be equipped with the business intelligence to cut costs wisely.
Have some KPIs

Setting Key Performance Indicators (KPIs) is a good way to measure your processes. It will help you identify what’s a standard performance of a process or task. Once you have this information, you’ll be able to compare the performance of your team. Again, be consistent with your KPIs.
It’s a good business practice to have KPIs that can be reviewed periodically. If you can’t do that for whatever reason, re-design the KPI.
Sales staff bonus: make sure you incentivize your sales team in an adequate manner. Many companies and sales people focus on revenue more than profitability. This is not necessarily a negative approach but it is a common mistake. Simply make sure your company goals are aligned with the bonus schemes for sales staff. Otherwise you’ll end up paying bonuses that add nothing to the bottom line.
Admin Overheads
In a
ddition to the usual obligations (BAS, tax returns, financial reports, etc.) businesses have to cope with other security industry requirements such as recording information for incidents, jobs, keys, and keeping records on all jobs subcontracted to licensees and service providers.
Being compliant is not cheap due to admin costs. The solution BOSS provides is a simple one that will reduce your overheads by more than 50%. In a nutshell, you choose a partnership type (a casual or a dedicated resource) and you liaise with him / her the same way.
Back Office Shared Services (BOSS) is the only New Zealand outsourcing and offshoring company who specializes in the Security and Cleaning Industry.
February 3, 2017
3 Big Ways to Save Yourself Time
3 Big Ways to Save Yourself Time
A lot of the time-management tips out there deal with eliminating waste in your daily procedures. They give you ways to cut down procrastination or how to increase your speed in getting through your tasks for the day.
But these tips miss out on the biggest time-saving question there is – should you be doing those tasks at all? The real key to running your business at full speed isn’t getting through every single job at breakneck speed – instead your focus should be on figuring out which jobs you should be doing, and those that you should be cutting from your personal schedule.
Tip 1 – Schedule a Goal
First off, schedule one or two big goals for your business as a whole. A year from now, what is one major accomplishment that you would like to see achieved by your firm? Mark that goal on your calendar in big bold letters 365 days from today.
Now break that big goal down into a series of smaller goals, scheduling them one after another in reasonable increments. Put those on your calendar too.
You’ve now just narrowed your focus down to where you should really be putting your energy. All of those milestones you’ve just marked down are your next big due dates. Having these deadlines means you’re going to have a much clearer vision of what you should be working on and what is extraneous.
Share these deadlines with your crew. Checking off one of these milestones gives a huge morale boost, and if everyone in your firm has contributed, you’re going to have a healthy bit of teambuilding built right into the process without any extra effort on your behalf.
Throw a little party when you check off a milestone. Throw a big party when you reach that major one-year goal. And then repeat.
Tip 2 – Delegate
Delegation can seem kind of obvious from the outside looking in. But for some people, especially those who have built up their business right from scratch, letting go of any of the day-to-day details can be nerve-wracking and even a bit painful.
But giving into those fears and doubts is holding back your firm’s growth. If you’re running around trying to get a finger into every pie then you’re not spending time accomplishing your big goal. In other words, you’re not growing.
Still not sure? There has to be at least one thing that you groan at doing, a task that is just a total drag for you to do. Give it away. Someone is going to love A) having the work, B) being trusted with the responsibility of caring for your baby, and C) they’re going to become more invested in your firm since they now play a larger part and carry a bigger responsibility.
You’ll be amazed how much lighter your day will feel. And you’re still there to course-correct as your trusted delegate gets into your established workflow.
Now take a look and see what else you can delegate. We bet you can find more than one item on your checklist.
If you’re currently a one-person shop and you’re not sure you want to initiate the financial and time-sink risk of hiring someone on then take a serious look at outsourcing – it’ll save you an immense amount of time and money.

Tip 3 – Spend Less Time Talking About Doing Things and More Time Actually Doing Them
Some meetings are absolutely essential. Others, not so much. It’s time you figured out if your meetings fall under the first category or the second.
Here’s one way you can find out – put a hard time limit on how long a meeting can last. Initially you might have to spend a few post-meeting minutes in one-on-one sessions with employees who weren’t able to get all their points across in time. But the idea here is with that time limit in place they’re going to start to think about condensing their info so they can get it across in a faster fashion.
If you have multiple employees, rotate who gets to go first. The people first in line are initially going to take longer because they don’t feel as much pressure. But when they end up last in the next meeting, they’re going to see how detrimental to the team as a whole it is when they take too long.
Get them used to the “elevator pitch.” This is a show-business term describing how if a writer or producer meets a studio executive (the person with the money) in an elevator they can pitch a movie in the time it takes for the elevator to get from A to B.
So show them how to make their own pitch, and then if you need more information you can give them more time or talk to them one-on-one later. But you’ll be surprised – the more practice you all get, the more informative those pitches will be, getting more info across in a smaller amount of time.
Going further, you need to ask if certain meetings are necessary at all. Can everything you’re going to say be said in an email? Or do you, as the boss, have to be in on every meeting? Departments aren’t necessarily going to need you there for every info-swap session. Just get someone to shoot you a quick summary.
Set the Right Example
The more your people see you, the boss, focusing in on what really matters to get you to your next milestone or big goal, the more they’re going to emulate you. Your whole team will become a time-management master, not because they’ve cut down on procrastination or have upped workflow efficiency by one or two percent, but because they’ve learned to work only on what truly matters.
Would you like to know more? Visit https://bossoutsourcing.nz/how-we-help-security-firms/
Take care of your business anywhere with BOSS. Get started with your Free Trial today!
January 4, 2017
Are You Competing On Price Alone? Look into Alternatives
Are You Competing On Price Alone? Look into Alternatives
Competing via price kind of makes sense, right? If you cost less than the firm down the street for the same quality of work then the clients will come to you. The big problem though is that you now have to do a lot more work to make the same level of money you were bringing in before. But if you outsource your bookkeeping and your compliance responsibilities, you might find a better way to take on your competition.
Offer More Services
Instead of lowering your prices you could consider expanding your firm’s menu of services beyond the basics. Moving into more complex, higher added-value services or advisory tasks will help your company to set itself apart from the competition. You and your core team’s goal is to demonstrate that you’re experts in security matters. Once you’re regarded as their security expert, your chances to improve client retention will increase exponentially.
Offering an expanded menu of services obviously means more work for you from existing clients, and work from new clients rolling in who weren’t served by your previous menu of offerings but are attracted by the additional services that you’re now able to provide.
All set to take in new opportunities?
You’ll need to be ready for the coming changes. What are the trends in Security in your specific subsector? Are you prepared to take on new services that might be vital to your firm’s success in the near future? A good example is the Internet of Things. We’ve been reading a lot about the tech giants investing billions on it. They’ll surely need partners to deploy some of their solutions. Who and how is yet to be unveiled but one thing is clear: only companies that are ready for change will have the ability to get a slice of the pie.
Another example –this one a bit more niche- is the facial and facial expression recognition devices that are being developed for the security industry, extending from crime-fighting, border control, or access control. Again, we don’t know yet when this will become main stream but few would dare say that it won’t have much of an impact.
Staying tuned with industry trends is not easy when your day to day obligations take 100% of your time. This is why freeing up some time is indispensable for decision-makers. Outsourcing accounting bookkeeping and compliance work can help your company in this regard. Additionally, outsourcing non-core tasks will slim down your firms’ structural costs, making it more agile to respond to industry changes and take advantage of new opportunities.

Meet your clients as often as you’d like
One of the immediate consequences of outsourcing is that you’ll free up some time and resources. Once this happens, you can spend this additional time meeting your clients, which is something that they’re going to love. This will automatically lead to client retention and most likely will help you increase business through referrals. It’s worth remembering that the simplest way to grow your business is to retain existing customers and provide them with additional services!
A recap on outsourcing benefits
If you outsource admin work, you will have a team of experienced accountants doing all of the compliance work for you. Plus since you don’t have any of the costs associated with the hiring process, you’re setting yourself up with a relatively small bump to your overhead costs. Remember that costs like HR, office space, consumables, superannuation and the like can be up to 1.4 times the base salary of an employee!
Take care of your business anywhere with BOSS. Get started with your Free Trial today!
Would you like to know more? Visit https://bossoutsourcing.nz/how-we-help-security-firms/
January 4, 2017
Security Industry and Compliance Work
Security Industry and Compliance Work
The administration costs in the security industry are higher than in other industries due to specific compliance work. In addition to the usual obligations (BAS, tax returns, financial reports, etc.) firms have to cope with other security industry requirements such as recording information for incidents, jobs, keys, and keeping records on all jobs subcontracted to licensees and service providers. Being compliant is expensive due to admin costs. It’s rarely possible to pass these costs on to customers due to the competitive nature of the industry. Large multinationals found the answer to this puzzle many years ago: they started outsourcing processes to third parties to reduce fixed costs and to improve their flexibility. And yes, they still do today.
Looking at the whole picture
When looking at the overheads directly related to compliance work, one should not only focus on employees’ wages but on a range of activities which contribute to cost. Think of, for instance, the induction process, the ongoing training, the day to day management of staff, superannuation, office rent, etc. To succeed in the security industry, firms need to make sure they keep a lid on all these staff-related costs. This is why successful security companies pay serious attention to employee retention.
Retaining staff: a complicated venture?
It’s not! Retaining an average performance team should not be an issue, but this is not what you want. You will need a top-level team if you are to succeed. When you outsource compliance, accounting and bookkeeping work, you’re giving yourself more room to hire a better in-house team. First you’re left with far more time, and second, your budget to hire people that will add value to your business will also increase.
Let’s take a look at 3 factors that should go into your building a dynamite team.
Bad hires
When you outsource accounting, you avoid bad hires. BOSS provides you with a deep pool of certified and experienced overseas team members that come with an added bonus – you don’t have to directly manage them.
This isn’t to say that you’re denied input into how they work with you. You are in fact encouraged to tweak your relationship with your outsourced team members and their manager so that you work together as efficiently as possible in the manner of your choosing. However, you don’t have to do any daily handling of your overseas team – that’s handled by your assigned manager.
On the flip-side, you do have to manage the people you have working for you at home in your office. When it comes to in-house teams bad hires are a definite possibility. Someone who came across like gold during the interviews might not work out in actual practice. Or they may have a bad attitude which brings morale down.
When you outsource accounting you send the work out and it comes back in a high-quality and timely form. That’s more or less the entire transaction. But with in-house hires you’re not only taking on a worker’s skill-set, you’re also taking on every interaction they will ever have with every other worker in your office (and possibly every interaction they’ll have with clients and prospects, depending on their position).
If a bad hire is bringing down your office it’s up to you to get them out of there. Firing is just as much a part of your job as hiring people, and it can be a game-breaker to keep a bad hire on staff.
A zone built for success
Take a look around your workspace – how would you describe it?
The design of your office has a major impact in two main areas. The first is on your in-house staff. Is this a place where a person would want to work? Or does it look like the epitome of some dreary government office environment with drab paint and tired furniture?
The second way your office décor is going to have an impact on your business is the impression it gives to clients. If it’s drab, you’re not going to look very successful. If it’s well appointed, you’re going to look like a firm that gets things done.
Since you outsource accounting, you’re going to have some extra cash lying around. Putting some of that money into making your firm’s office an inspiring place to work will boost your team’s morale as well as making you look successful.

Delegate, trust and be trusted.
Your team is going to be happiest, and certainly at their most efficient, when they know exactly what is expected of them. Talent that hasn’t had their roles clearly defined are always going to be nervous that they’re not giving you what you need.
By the same token, you’re not going to be sure your people are giving you what you need. That means you or your managers are going to have to be micromanaging, constantly looking over the shoulders of your employees. That’s a waste of your time and makes your employees feel like they aren’t trusted.
Employees who don’t feel trusted are going to be much harder to get fired up when you announce the firm’s goals.
One of the side benefits you’ll find you gain when you outsource is that it makes you create clearly defined workflow documents. These may seem confining at first, but those limits are actually going to free up your team and make them much happier in their work. They’ll know exactly what you want from them, and how you want it to be achieved.
Take care of your business anywhere with BOSS. Get started with your Free Trial today!
Would you like to know more? Visit https://bossoutsourcing.nz/how-we-help-security-firms/
January 4, 2017
Levelling the Playing Field
Levelling the Playing Field
The New Zealand Security Industry has become extremely competitive. Increased competition has forced companies to reduce operational costs to keep prices attractive, and retain existing customers.
In a marketplace with razor-thin margins, large companies have benefited from a major advantage which used to be exclusive to them: economies of scale. They have used this in a variety of ways, but there’s one area that has played an important role in keeping their internal costs down: the outsourcing of non-strategic processes.

Fortunately, Small and Medium Businesses (SMB) are no longer in a disadvantageous position. Outsourcing is now available for firms of any size.
Outsourcing accounting and admin work helps businesses to expand in two major ways. First, it frees you up to work on your business not in your business. It means you have more time to give additional service and develop new offerings for existing clients, time to look for new clients and develop new areas of services. Second, it saves businesses a significant amount of overhead.
It’s extremely rare to find a large company that doesn’t outsource some of its non-core processes. It’s almost as difficult to find SMB that do outsource processes. Is there a reason for this? Not really. Some SMB directors think that the advantages are not big enough to implement the change. Other companies are just reluctant to change. One thing is for sure: large companies will continue their efforts to shrink operational costs in order to reduce prices or improve their margins. Small and Medium size business can increase their margins and gain in flexibility as well by outsourcing accounting and other admin work.
Outsourcing with BOSS is easy. This video shows you how.
Take care of your business anywhere with BOSS. Get started with your Free Trial today!
Would you like to know more? Visit https://bossoutsourcing.nz/how-we-help-security-firms/
June 8, 2015
Are You Limiting Your Own Growth?
Are You Limiting Your Own Growth?
You’re determined that your business is going to grow like gangbusters this year. Every business wants to grow of course, but this is the year you’re really going to make things happen.
And that’s as far as you’ve gotten. You’re not sure what to do, how to plan, or how to work with your people to achieve your overall goal of growth.
You’re right in that this growth, and the desire for growth, has to emanate from you. You’re just not sure how to break down the growth into achievable and measurable steps that are practical and workable instead of just having a vague overall goal.
So let’s help you figure out just what exactly “growth” means for you and your business and what steps you can make to achieve it.
Where Are You Now?
In order to understand where you want to go you’re going to want to know where your business sits now.
Where are your sales at? What’s your ROI on marketing?
If you’re aching for growth then obviously these numbers are not where you want them to be. Here’s an important point – when you approach your sales or marketing people it’s not to pressure them into upping their game – they’re already doing their job to the best of their abilities.
Do this instead – go to them with the goal of finding out how you can help them. Your questions won’t be about why they’re not delivering numbers that you want; rather you’re there to ask them what single point (or two points, or three) makes your product or service harder to sell than it should be.
Or do they feel that your current marketing or branding tactics aren’t clear on what you’re selling, or are they not clear enough about what pain points they alleviate for customers?
Find out what they need – don’t demand from them what you want.
Where Do You Want to Go?
Now it’s time to get measurable goals down on paper. “Growth” is not something you’re going to be able to measure with a milestone.
Be specific. Let’s say you choose to double your net profit while maintaining the same marketing budget you have now.
Can you break this down further, into smaller milestones? Breaking steps down into smaller chunks will present you with more achievable steps. Each step will now have a variety of possible methods to achieve them. That’s far easier to work with than one big goal of “growth” – plus you’re going to feel good each and every time you cross another one of those sub-goals off of your calendar.
These smaller steps will also help identify who needs to work on which problems. Some of these steps will identify with marketing, others with admin. You’ll have a much better grasp of who can help you deal with which task.
You’ll also be able to see where to steer any additional investment dollars. Every dime you put into your tasks will have a much greater ROI than just throwing money at the company as a whole in the hope that “growth” will occur.

Top-down Streamlining
So you’ve made your list of smaller tasks identifying the hurdles that are slowing your company’s growth. Now physician, heal thyself.
Clearing up leadership hurdles is going to make going down the corporate tree so much easier for you. If you’re streamlined you’re going to be far more productive and you’ll have the added bonus of your people seeing you working on yourself instead of only on them (which looks a lot like passing the buck).
How do you know what department a hurdle belongs to?
- CEO – Your company’s actions don’t match your stated company values.
Branding – You think your big selling point is X but customer reviews either don’t recognize that value, or even worse, they disagree, and your service or product is known for something else. - Financial – You simply don’t know where your money is going.
- Management – You have a consistent turnover in quality employees. If there is constant churn then there’s either a compensation problem or your people are feeling their own career goals stagnate.
- Marketing – You haven’t yet identified your core client base and what they desire most from a product or service like yours.
- Sales – Your sales people aren’t confident when they relate your product or service to your client base.
- Production/Service – Your customers’ reaction is “Meh” instead of “Awesome!”
Having identified the smaller hurdles, where can you get the most return in allocating your money or time? Where in the overall process is your product or service at its weakest?
Macromanage – Don’t Micromanage
You now have something substantial for your various sections to work on. And that’s the key – let your sections do the work. Let them own their hurdles – they’re going to feel like their work really means something both to their own career-building and to the company as a whole.
Your work here involves talking with the team to find out what you can provide for them to accomplish their sub-goals.
Aside from that do keep an eye on each team’s manager. Are they getting it done? If they’re struggling, is there anything you can guide them with or give them to help them out? Or are you perhaps discovering that you don’t have the right person in the team’s driver seat and that it’s time to try someone new?
Get Your Team Excited
Schedule a meeting or two. Share with your talent why you’re excited about what you hope to accomplish in the next 6 months, in the next year, what you hope to accomplish the year after that if you and your people achieve this year’s goal.
Let them know what it is they’re building and that their work matters. And let them know what they’re going to get out of it if they achieve this goal, and then the next goal, and so on.
Now Relax
You’ve set the ball in motion… now let it roll. All of your hard work in the previous steps can really only be truly undermined by one thing – you.
Yes there will be mistakes made. Every business is an ever-ongoing experiment, and experiments mean you’re going to have to sometimes learn the hard way about what not to do.
Expect the mistakes. Here’s where real leadership shines – yanking the rug out from under your people when something goes wrong says far more about your distrust than it does about your talent. Guide, yes. Offer help, yes. Blame, no.
Be vocal about leaving problems in your people’s hands – it’s a big show of trust. That faith is going to pay off when your talent works all the harder to correct mistakes in an effort to prove that they’re deserving of that faith.
That’s a sign of your people growing in their roles.
When your people grow, your company grows.
And that was the goal all along, wasn’t it?
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